Social Media and Lawyers
By Stephanie Judd
Social media has certainly created new opportunities for attorneys to flourish as entrepreneurs. According to Greentarget, a communications agency, attorneys are using new media platforms to expand their professional networks and to research information. But social media is still uncharted territory for many of them because law forces them to distrust new technologies and platforms like Facebook which are always under the cloud as regards security. Twitter and blogs in particular, has been an oft used social media used by many attorneys.
Most lawyers who have already harnessed social media for their advantage advise to go niche. One of the best ways to put a face and voice on your legal expertise is to blog. Building a credible discussion resource on topics in your niche area also exposes you as a professional expert in the field and attracts people who are interested in the same.
According to a report, former Monroe Country, NY assistant public defender Nicole Black got her legal career on track after a nearly three-year hiatus by writing a series of legal blogs. Interesting, isn’t it? But here the large firms are worried that attorneys blogging under their own name will lessen the brand reputation of their firm. They want to control what’s going on. But analysts believe that they are missing the point. Blogs contain messages and content which can land big clients for the company, especially if they are really good.
Other than self-created content, it is important to garner news and legal information which might be of use to people. For that, many successful attorneys use Twitter and spread the word. The info stream flows both ways. One can research and post information or retweet interesting posts of others.
Also, it is essential to use social media as a source to build your own credibility in the minds of other lawyers so that you get referred by them. Followers are of not much use. Conversation with peers is important for building credibility and awareness in the market. Additionally, set formalities aside and get personal while posting. Your sense of humor can work wonders for you!
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