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Billion-Dollar Battle of the Behemoths
By Amy E. Wong


Yesterday, Viacom served Google with a $1 billion lawsuit on claims that YouTube has “harnessed technology to willfully infringe copyrights on a huge scale.”

It’s true.  With more than 135 million visitors and an annual growth rate of 1300 percent, YouTube is cashing in big on its advertising sales while leaving other media conglomerates, which have legal rights to the video content, high and dry. 

It seems like theft, but it’s not...is it?  The Digital Millennium Copyright Act (DMCA) protects YouTube from lawsuits, and Google’s general counsel David Drummond contends that Viacom simply does not have a winning case. 

Drummond told CNBC.com that YouTube does not allow consumers to download and share copyrighted material; it merely allows users to view content.  He argued, “This is not a downloading service.  It really allows you to get other streaming content.”

Although YouTube doesn’t exactly steal content, it profits enormously from the viewership of “shared” content, much of which is infringing content.  That seems unfair to artists and companies who rightfully own the content.

Executive director of Stanford Law School’s Fair Use project at the Center for Internet and Society said, “There is an issue there.  The fact of the matter is that YouTube and Google are making a whole lot of money, and especially from Google’s point of view, when you become as rich as Google is, people start asking you to share.”

Falzone continued, “It’s a bit of a culture clash.  The old media versus the new media and they have very different ideas of what the rules are and should be and I think that’s why this has come to lagerheads.”

How people access media resources has changes radically in the last decade, and it’s urgent that copyright laws reflect this change.


URL: http://www.cnbc.com/id/17598514


Posted on: 03/15/2007 10:29 AM | Number of feedback 3


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